Breaking into medical sales from the retail industry demands systematic preparation. You’ll need to highlight your relevant retail skills, connect with healthcare professionals, and learn to tell your story in a way that shows your retail background as an advantage.
This week brings news of Pfizer’s direct-to-consumer platform, a new starter dose of a GLP-1 obesity drug and a mixed set of clinical readouts from Alnylam, Merck and Novartis.
The past week saw Novo Nordisk report GLP-1 sales figures, BioMarin plot a path to gene therapy profitability and Amgen share details of its dedicated endocrinology sales force.
Delivering a compelling medical device sales presentation is not just about sharing product information – it's about building rapport with your audience and effectively addressing their concerns and objections in real time. In the healthcare industry, where patient safety and outcomes are paramount, establishing trust and credibility is crucial for a successful presentation, and one of the best ways to do that is by giving authentic, reliable responses to objections.